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Make Believe



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"Inspiration is evoked spontaneously and without intention…" Sometimes it comes in the form of a photograph, a chance encounter on a chairlift, or a glimpse at a mountain never seen before. When combined with motivation, the spark of inspiration becomes a dream, and when pursued gives our lives a new purpose.

For 25 years TGR has focused on turning 'Make Believe' into reality, from exploring powder stashes in our backyard playground to first descents on unnamed peaks, the ethos of “live the dream” has defined our adventures.

“Make Believe” celebrates today’s athletes who have committed to this ethos, the ones who have fallen deeply in love with the mountain life, the people who have chosen to live their lives in a particular way, from inception to reality, the ones who choose to make and believe in their dreams.

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